To celebrate the Massachusetts Black Lawyers Association's 50th Anniversary Gala, I developed a complete event branding system spanning every stage of the guest experience. From invitations and sponsorship materials to large-format environmental graphics and a 76-page commemorative program, every piece was designed to create a cohesive, sophisticated identity worthy of this milestone celebration.
Project Overview
The Massachusetts Black Lawyers Association celebrated its 50th Anniversary with a landmark gala honoring five decades of leadership, advocacy, and community impact. Working alongside Signature Designs by Monica, I developed the complete visual branding system for the event, creating everything from the first save-the-date through the final printed program and large-scale environmental graphics that carried the celebration throughout the venue.
Project Snapshot
Client
Signature Designs by Monica
Event
Massachusetts Black Lawyers Association 50th Anniversary Gala
Venue
InterContinental Boston
Boston, Massachusetts
Date
May 5, 2023
Role
Event Branding & Environmental Graphics
Project Scope
For this milestone anniversary celebration, I designed and prepared a complete suite of branded print and environmental graphics, including:
Save the Date
Formal Invitation Suite
6-Page Sponsorship Package Brochure
76-Page Gala Program Book
Custom Dance Floor Wrap
Coordinating Lounge Pillows & Branded Coasters
Welcome Sign
Registration Sign
Logo Step & Repeat Backdrop
Famous Quotes Display Banner
Past Presidents Recognition Banner
VIP Sponsor Insert Cards
Guest Thank You & Seating Cards (500+ personalized cards)
Table Numbers
Company Table Cards
PowerPoint Presentation Template for board meetings and event planning
Creative Team
Planning & Production
Signature Designs by Monica
Event Branding & Graphic Design
IYHTVDesigns
Photography
Wesley Morris Photography
Venue
InterContinental Boston
Floral Design
Magnificent Flowers
Balloon Installation
Balloon Pop Boston
Cake Design
Caked By Mel
Furniture & Event Rentals
Mon Cheri Rentals
Labelux Rentals
Be Seated Boston
Party Rentals & Art
Production & AV
Boston Pro Sound