FIFA World Cup 26

Host City Supporter Event

Event Branding & Environmental Graphics

Project Overview

The State Street Family Fun Day was an official FIFA World Cup 26™ Host City Supporter Event created to bring together families, community partners, local businesses, and youth through the power of sport.

Working as part of the Signature Designs creative team, I was responsible for developing the event branding, environmental graphics, and visual identity that shaped the experience from arrival to activation.

From large-scale signage and interactive installations to credentials, merchandise graphics, experiential displays, and branded environments, every element was thoughtfully designed to create a cohesive and memorable event experience.

One of the most rewarding parts of this project was seeing the designs move beyond the computer screen and become part of an experience that thousands of people could interact with, explore, and enjoy together.

Project Snapshot

Creative Partner
Signature Designs

End Client
State Street

Event
FIFA World Cup 26™ Host City Supporter Event

Location
Boston, Massachusetts

Role
Event Branding & Environmental Graphics

PROJECT SCOPE

A Comprehensive Event Identity

From Concept to Celebration

From the earliest concept presentations to the final event installation, I developed a comprehensive suite of branding, environmental graphics, and experiential design elements that helped create a cohesive visual identity across every stage of the event experience.

Working closely with the Signature Designs team, the goal was to ensure every touchpoint felt intentional, engaging, and unmistakably connected to the FIFA World Cup 26™ Host City Supporter event.

Brand Identity & Creative Direction

Event branding and visual identity system
Design direction and concept development
Branding lockups
Partner logo integration and sponsor recognition system

Event Materials

Staff, volunteer, VIP, media, and attendee credential badges
Event T-shirt graphics
Fabric wristband design
Social media promotional graphics
Post-event thank-you graphic
Lunchbox giveaway graphics
Custom order form Post-it note system for heat press activation

Environmental Graphics

Wayfinding and directional signage
Stage wrap graphics
Large-scale environmental wall concepts
Vendor signage and 4' × 8' display boards
Vendor backdrop concepts
Environmental graphic concepts
Activation graphics and branded installations

Planning & Visualization

Design presentation materials
Installation planning and visualization
Vendor display concepts
Production-ready design files
Coordination of branded visual assets across multiple event activations

Experiential Activations

28-foot activation wall planning and visualization
Interactive activity station concepts
8' × 8' interactive word search board
6' × 8' selfie and photo backdrop concept
Children's activity placemat featuring custom soccer-themed games and coloring activities

Merchandise & Production Assets

Event merchandise graphics
Print-ready production assets
Branded production materials supporting multiple event experiences

In total, this project included the development of more than twenty custom branding, environmental graphics, experiential design, and production assets that worked together to create a cohesive visual identity across the entire event.

PROJECT PARTNERS

A Collaboration Worth Celebrating

Every memorable event is the result of talented people working together toward a shared vision.

This project brought together an incredible team of creative professionals, vendors, community partners, and production specialists whose expertise helped transform a collection of ideas into an engaging experience enjoyed by thousands of attendees.

I'm grateful to have been trusted by Signature Designs to contribute the event branding and environmental graphics as part of such a talented team.

Creative Partner
Signature Designs

Community Partners
JLH Fund
The Soccer Unity Project
BosXchange

Food Experience
Everybody Gotta Eat
Little Cocoa Bean Co.

Bar Experience
Everybody Gotta Drink

Art Activation
Dorchester Art Project

Press Station
Mel's Mobile Craft

Rentals
Labelux Rentals
Pleasant Entertainment
Little Celebrations Rentals

Wayfinding & Signage
V Graphics 123

A/V & Sound
Boston Pro Sound

Balloon Installations
Ortiz Events
Balloon Pop Boston

Photography
Snapped Boston

Videography
Eli Snapped