Brand Identity & Logo Design

Thoughtful, custom branding for small businesses and creative brands.

Branding That Feels Intentional, Not Generic

Modern script logo and minimalist business card design for event planner branding 
A logo should not just look good on a screen. It should translate beautifully onto business cards, packaging, websites, and social platforms.

I design custom, personality-driven logos and brand elements for small businesses, creatives, and entrepreneurs who want their visual identity to feel cohesive, elevated, and true to their story.

My approach blends typography, illustration, and thoughtful layout to create branding that feels warm, refined, and timeless.

Whether you are launching something new or refining your existing brand, I guide you through the process with clarity and care.

Recent Brand Identity Case Studies

Every successful brand is built on more than a logo. These excerpts from a recent identity project demonstrate how strategy, typography, color, and digital design come together to create a cohesive and memorable brand experience.

Roamio Rides brand identity presentation featuring luxury typography exploration, font pairings, and branded applications.
luxury-brand-color-palette-roamio-rides.webp
Brand identity applications for Roamio Rides featuring luxury website concepts, user interface designs, editorial layouts, maps, and digital marketing assets for a premium travel and hospitality brand.
Digital brand identity guidelines for Roamio Rides, showcasing website design direction, background textures, interface patterns, and visual elements for a luxury travel and hospitality brand.

My Branding Process

Every successful brand begins with a clear vision.

Whether you need a professionally designed logo or a complete brand identity, my process is collaborative, strategic, and tailored to your business. Every project is built from the ground up to create a visual identity that feels authentic, memorable, and designed to grow with you.

1. Discovery

Every project begins with a conversation. We'll discuss your business, audience, goals, competitors, and overall vision to establish a creative direction before design begins.

2. Design Exploration

Using everything we've uncovered, I develop original concepts that explore typography, color, composition, illustration, and visual style. Every concept is created specifically for your business—never from templates.

3. Refinement

Once you've selected a direction, we'll refine the details together. Through thoughtful revisions, your brand evolves into a polished identity that's both visually distinctive and practical across digital and print.

4. Final Delivery

Your completed files are professionally organized and delivered in formats ready for websites, social media, marketing materials, signage, and print, along with any additional assets included in your project.

Logo Design

Not every business needs a complete branding system from day one.

If you're looking for a professionally designed logo that reflects your business and gives you a strong foundation, I offer custom logo design tailored to your goals and budget.

Logo projects typically begin at $50 for custom wordmarks and $150 for fully custom logo concepts.

Every logo is created from scratch and includes professional file formats suitable for both print and digital use.

Brand Identity Design

A memorable brand is about far more than a logo.

Brand identity combines typography, color, illustration, supporting graphics, and visual consistency into a complete system that shapes how customers recognize and remember your business.

Whether you're launching something new or refreshing an existing brand, every identity is developed specifically for your business—not built from templates or generic branding kits.

Depending on your project, a custom brand identity may include:

• Primary and secondary logos

• Custom typography selection

• Curated color palette

• Brand patterns and supporting graphics

• Icons and submarks

• Custom illustrations

• Business cards and stationery

• Packaging concepts

• Website visual direction

• Marketing materials

• Brand guidelines

• Additional branded assets tailored to your business

Every project is different, which means every proposal is customized around your goals rather than fitting you into a predetermined package.

Investment

Every business has different goals, deliverables, and timelines, so brand identity projects are quoted individually.

Typical Investment

Logo Design

Projects typically begin between $50–150, depending on complexity.

Brand Identity Systems

Most projects begin around $1,500.

Comprehensive Brand Identity Projects

Projects that include extensive illustration, marketing collateral, packaging, or digital assets generally range between $3,000–5,000+.

After our initial conversation, I'll prepare a personalized proposal outlining the recommended scope, timeline, and investment for your project.

Timeline

Every project is scheduled individually, but most clients can expect the following:

Logo Design

Approximately 1–2 weeks

Brand Identity Projects

Typically 3–6 weeks, depending on project scope, revision rounds, and client feedback.

Rush availability may occasionally be offered when scheduling allows.

Frequently Asked Questions

Do you use templates or AI-generated logos?

Never.

Every logo and brand identity is designed from scratch specifically for your business. I believe the strongest brands are built through thoughtful design—not downloaded assets or one-size-fits-all solutions.

Can you redesign my existing logo?

Absolutely.

Whether your business needs a subtle refresh or a complete visual transformation, I can build upon your existing brand or develop an entirely new identity.

What file formats will I receive?

Final files are supplied in professional formats suitable for websites, social media, digital marketing, signage, merchandise, and commercial printing.

Can I start with a logo and expand later?

Of course.

Many businesses begin with a logo before investing in a complete brand identity as they grow. Future branding work can be designed to build seamlessly from your original logo.

Do you create custom illustrations?

Yes—and it's one of my favorite parts of the process.

Unlike many designers, I can create bespoke illustrations, icons, patterns, maps, and supporting graphics that become an integral part of your visual identity, giving your brand a distinctive look that can't be replicated with stock assets.

Ready to Build Your Brand?

Whether you're launching a new business or evolving an existing one, I'd love to help create a visual identity that's thoughtful, timeless, and uniquely yours.

If you're ready to invest in branding that tells your story and supports your business for years to come, I'd be happy to discuss your project.

Let's create something meaningful together.

Laura-Lise
IYHTVDesigns
lauralise@iyhtvdesigns.com