Branding & Logo Design | IYHTVDesigns

Thoughtful, illustrated branding for small businesses and creative brands.

Branding That Feels Intentional, Not Generic

A logo should not just look good on a screen. It should translate beautifully onto business cards, packaging, websites, and social platforms.

I design custom, personality-driven logos and brand elements for small businesses, creatives, and entrepreneurs who want their visual identity to feel cohesive, elevated, and true to their story.

My approach blends typography, illustration, and thoughtful layout to create branding that feels warm, refined, and timeless.

Whether you are launching something new or refining your existing brand, I guide you through the process with clarity and care.

Recent Branding Work

These examples are from a recent brand identity project and reflect my approach to developing cohesive visual systems through symbolism, illustration, and refined color strategy.

My Branding Process

1. Discovery & Direction

We begin with a short inspiration exchange. You will share your vision, audience, preferences, and goals so I can understand your brand from the start.

2. Concept Development

Based on your input, I explore typography, layout, and visual direction that aligns with your brand personality. Depending on your package, you will receive one or multiple initial concepts.

3. Refinement

We refine your chosen direction through thoughtful revisions, focusing on balance, clarity, and usability across platforms.

4. Final Files & Delivery

Once approved, you will receive polished, high-resolution files formatted for digital and print use.

Logo & Branding Packages

Simple Wordmark Logo | $50

  • Clean serif or script logo (wording only)

  • One font and style direction

  • One to two small revisions

  • High-resolution PNG and JPEG files

Best for businesses who need a polished, professional logo quickly and affordably.

Custom Hybrid Logo | $150

  • Combination of serif and script or custom layout

  • Stacked, offset, or elongated design options

  • Exploration of two to three initial concepts

  • Up to three refinement rounds

  • High-resolution PNG and JPEG files

  • Vector file (SVG or PDF)

Best for brands wanting a distinctive, modern logo with more personality and flexibility.

Premium Brand Identity | $300+

  • Fully custom concept development

  • Integrated illustration and styling

  • Three to four initial design directions

  • Unlimited refinements until final approval

  • High-resolution and vector files

  • Versions for print, digital, and merchandise

  • Brand usage mini-guide including fonts, colors, and usage tips

Best for businesses seeking a complete, elevated brand system that works across all platforms.

Turnaround Time

  • Simple Wordmark: 3 to 5 business days

  • Custom Hybrid: 1 to 2 weeks

  • Premium Brand Identity: 3 to 5 weeks

Timelines depend on responsiveness and revision rounds. Rush requests may be available for an additional fee.

Payments & Policies

  • Full payment is required to reserve your project slot

  • All branding work is custom and non-refundable once started

  • Each package includes the listed revision rounds

  • Additional revisions may be quoted separately

  • Final files are delivered after full approval

Because each design is created exclusively for you, all concepts and artwork remain custom to your brand.

Have questions? Contact me here.

Frequently Asked Questions

Do you copy other logos or styles?

No. All work is original and developed specifically for your brand.

Can you work with an existing brand?

Yes. I can work within established guidelines or refresh your current look.

Will my logo work on merchandise and packaging?

Yes. Vector files and multiple formats ensure versatility.

Can I upgrade my package later?

Yes. You may upgrade during the process if you decide you need expanded branding.

Do you offer social media templates?

Not currently. However, all logos are designed with digital use in mind.

Looking for More Than a Logo?

Some clients come to me knowing they want a logo.
Others are looking for a full visual foundation for their brand.

If you are thinking about “brand design” rather than just a single logo, I offer two expanded options.

Visual Brand Elements

This builds on your logo with the core pieces that help your brand look consistent everywhere.

This may include:

  • Alternate logo versions (horizontal, stacked, simplified)

  • Curated color palette

  • Font pairings

  • Submark, watermark, or icon

  • Social profile or website-ready variations

Ideal if you want your brand to feel polished and cohesive across your website, packaging, and social platforms.

Complete Brand Identity Suite

This is a full, in-depth branding system designed for long-term growth.

This may include:

  • Everything in the Visual Brand Elements package

  • Custom illustrations

  • Branded stationery and business cards

  • Coordinated social media or marketing assets

  • Usage guide for logos, colors, and typography

This type of setup allows you to confidently hand your visuals to printers, collaborators, or marketers and know everything will remain on-brand.

Investment Range

Visual brand systems typically begin around $1,500–$2,000.
Full brand identity suites generally begin around $3,000–$5,000+, depending on scope and deliverables.

All branding projects are quoted individually after discussing your goals and needs.

If you are interested in brand development beyond a logo, I am happy to outline a custom package for you.

Ready to Begin?

If you are ready to elevate your brand with thoughtful, custom design, I would love to work with you.

Please reach out to inquire and receive a personalized quote.

Laura-Lise
IYHTVDesigns
lauralise@iyhtvdesigns.com