Meet Laura-Lise
Illustrator. Designer. Storyteller.
Hi, I'm Laura-Lise.
I'm the illustrator and designer behind IYHTVDesigns, an independent creative studio where illustration, branding, and a love for beautiful details come together.
For more than a decade, I've worked across graphic design, illustration, branding, and creative direction, bringing ideas to life for businesses, celebrations, and clients around the world.
My work has taken me in many creative directions, from illustrated destination wedding maps and boutique brand identities to large-scale event graphics, personalized stationery, and meaningful keepsakes.
And that's one of the things I love most about what I do. No two projects are ever quite the same.
Some days I'm developing a visual identity for a business. Other days I'm illustrating a destination I've never visited, designing an entire collection of products, or finding a creative solution to something wonderfully unexpected.
It's that variety, and the opportunity to keep learning and creating, that makes this work so rewarding.
Outside the Studio
When I'm not designing, you'll probably find me travelling somewhere new, cheering on my boys from the sidelines of a soccer field, wandering through historic streets with my camera, or hunting down a great little coffee shop.
I'm happiest exploring new places, discovering beautiful architecture, and finding inspiration in the everyday details that make somewhere memorable.
And while I spend plenty of time behind a screen, some of my favourite ideas come when I'm nowhere near my desk.
A beautiful doorway. A vintage sign. An unexpected colour combination. A place I've never been before.
You never quite know what will spark the next creative idea.
My Design Philosophy
I've always believed that great design is a balance of creativity, curiosity, and thoughtful problem-solving.
Beautiful artwork matters, of course. But so does understanding its purpose, the people it's created for, and how it will be experienced.
Sometimes that means finding the perfect composition for an illustrated wedding map. Other times it's developing a brand identity that feels unmistakably right for a business, or creating something personal that a family will treasure for years.
I love exploring different styles, experimenting with new techniques, and finding unexpected ways to bring an idea together.
My approach has evolved over the years, but one thing has remained constant.
I want every finished design to feel considered, distinctive, and genuinely suited to the person or purpose behind it.
My creative process has evolved alongside the tools available to artists. While my background includes traditional illustration techniques, I also embrace digital painting through Procreate, allowing me to combine hand-painted detail with the flexibility of a modern design workflow.
Thank You for Being Here
IYHTVDesigns has grown and evolved in ways I never could have imagined when I first started, and I'm incredibly grateful for the people who've supported my work along the way.
From clients who trust me with their most meaningful projects to customers who discover something they love in my collections, every collaboration and purchase allows me to keep doing something I'm truly passionate about.
Thank you for being part of that journey.
Whether you have a project in mind or you're simply here to explore, I'm so glad you've found your way to my little corner of the creative world.
