I had the opportunity to create the event branding and environmental graphics for State Street Family Fun Day, an official FIFA World Cup 26 Host City Supporter event focused on bringing together families, community partners, local businesses, and youth through the power of sport.
One of my favorite parts of being a designer is seeing how the work becomes part of a larger experience. What starts as a collection of design files eventually becomes signage, activations, stages, badges, lunchboxes, activity stations, and shared moments that people actually interact with.
A huge thank you to Monica and the entire Signature Designs team for trusting me with the branding and creative direction for this project. It was incredible to see everything come together.
My role in this event:
Event Branding & Environmental Graphics
Designed and developed a comprehensive visual identity and environmental graphics package for State Street's Family Fun Day, an official FIFA World Cup 26 Host City Supporter event produced by Signature Designs in Boston.
Deliverables included:
• Event branding and visual identity system
• Design direction presentation and concept development
• Event logo and branding lockups
• Partner logo integration and sponsor recognition system
• Staff, volunteer, VIP, media, and attendee credential badges
• Event T-shirt graphics
• Fabric wristband design
• Digital invitation / welcome graphic
• Social media promotional graphics
• Post-event thank you social graphic
• Lunchbox giveaway graphics
• Custom order form Post-it note system for heat press activation
• Stage floor wrap graphics
• Large-scale environmental wall concepts
• 28-foot activation wall planning and visualization
• Vendor backdrop concepts
• Soccer ball display installation concepts
• Lunchbox display installation concepts
• 8' x 8' interactive word search board
• 6' x 8' selfie/photo backdrop concept
• Kids activity placemat featuring custom soccer-themed games and coloring activities
• Vendor signage and 4' x 8' display boards
• Wayfinding and environmental graphic concepts
• Activation and experiential graphic concepts
• Event merchandise graphics and production assets
• Interactive activity station concepts
The project focused on creating a cohesive family-friendly experience that connected event branding, community partnerships, interactive activations, and FIFA World Cup 26 Host City Supporter programming into a unified visual environment.
Event Production: @signaturedesigns__
Community Partners:
@jlhfund
@thesoccerunityproject
@bosxchange
Food Experience:
@everybodygotta_eat
@littlecocoabeanco
Bar Experience:
@everybodygotta_drink
Art Activation:
@dorchesterartproject
Press Station:
@melsmobilecraft
Rentals:
@labeluxrentals
Tent Rentals:
@pleasantentertainment
Children's Furniture Rentals:
@littlecelebrationsrentals
Wayfinding & Signage:
@vgraphics123
A/V & Sound:
@bostonprosound
Balloon Entrance Installation:
@ortizevents1
Balloon Feature Wall:
@balloonpopboston
Photography:
@snappedboston
Videography:
@eli.snapped
Event Branding:
@iyhtvdesigns
Shirts & Printing:
@inksofgod
Slushy Cart:
@the_slushlab
@modernmentorboston
DJ Entertainment:
@iamvyper
@deejaymot
#FIFAWorldCup26 #Boston26 #EventBranding #EnvironmentalDesign #EventDesign